“LOVE THE MAZAALAI” ELECTRONIC INFLUENCE PROGRAM FOR LITTLE CONSERVATORS Regional development and patriotic attitude Mazaalai, which lives nowhere else in the world but only in the Mongolian Gobi, is our homeland and a proud natural heritage! In connection with the declaration of 2023-2025 as the “Year of Visiting Mongolia” by the Resolution No. 437 of the Government of Mongolia dated December 13, 2023, the “Mazaalai bear” was declared a national pride animal. However, the Mazaalai bear is a rare animal with only 40 left in the world and is in danger of extinction. Protecting Mazaalai is not only the responsibility of environmentalists, but also an important matter that every citizen needs to pay attention to. Regional Development and MazaalaiProtecting the ecosystem of the Gobi region is inextricably linked to the sustainable development of the region, in addition to environmental issues. Desertification, water scarcity, and environmental degradation affect not only wildlife but also the lives of people living in the region. Protecting Mazaalai is a major step towards the sustainable livelihood of local communities, tourism development, and maintaining the balance of the ecosystem. What can we do? Spread knowledge about Mazaalai - Everyone can be a protector! Do not litter in nature - A clean environment is our future! Use water wisely - Let's love the Gobi water! Loving our homeland is an act of protecting nature and the earth that we will pass on to future generations!